Three NBA Superstars Endorsing Peak Shoes Tour China

Just last week, NBA superstars Jason Kidd, Shane Battier and Ron Artest helped endorse the increasingly famous Peak Shoes footwear brand by participating in a six city tour in China. The key cities they visited during their tour include the world-renowned Beijing and Shanghai. Thousands of Chinese and international supporters flocked to the tour cites for the chance to meet their favorite basketball idols.

This Chinese brand of footwear is becoming more and more famous each month, due to its successful attempts at breaking into the international market. The largest contributor to the brand’s continued success is probably the company’s tie-ups with certain NBA superstars and basketball teams. The fact that the company was able to pull three huge superstars out of their busy schedules in order to visit China proved how successful Peak Shoes already is.

Peak Shoes Releases Own Line Of NBA Superstar Signature Shoes

Sales also went up for this shoe brand as the company released a line of basketball shoes named after and influenced by several NBA superstar endorsers. My favorite among these is the Jason Kidd- 1 pair of basketball shoes. The blue and white theme is very simple, yet the design is beautiful in its simplicity. I also find the pair to be very comfortable even after long minutes on the court. The fact that also has the signature of Jason Kidd is a huge plus for me, since he is my favorite basketball superstar.

Other shoes that have been released include the Battier III and the Vujacic- 1. The first pair follows a red, black and white color scheme. The superstar’s signature is written in gold, which is very nice as well. The second pair follows a yellow, white and purple color scheme— which is in line with the team colors of the Los Angeles Lakers. Both pairs of Peak Shoes look very nice, and I plan to get them for myself as well in the near future.

Peak Shoes: Now Sasha Vujacic’s Part of the Peak Shoes Team!

Peak Shoes are getting more and more success with the NBA. They have been employing famous basketball players to represent their shoe line. After having famous players such as Shane Battier, Jason Kidd, Ron Artest and others as Peak celebrities, Laker’s Sasha Vujacic has also signed a contract with the Chinese shoe brand. At the moment, he has been given his own signature shoe—complete with a basketball shoe and casual shoe—which he had gladly accepted saying that its design both symbolizes Los Angeles, USA and China.

Sasha Vujacic, who has labeled himself as “the Machine,” plays for two basketball teams which are located in Europe and Los Angeles. The first, as mentioned before, is the LA Lakers. He plays as a shooting guard for the team’s defensive line. As for the other one, he is originally from Slovenia and is a member of the national basketball team. It is here, on the other hand, that he is given a point guard position.

The basketball player told interviews that he is glad to represent both LA and China with the sponsorship deal with Peak. In fact, he helped the Peak Shoes Company design his new signature shoe. There were other designs to choose from but he decided on this one. With this, he made sure that they would be the type of shoes that would be comfortable for basketball players to play with. So far, the basketball star has been using his new shoes for his playing and has been truly happy with them.

Peak Shoes and China: More on Endorsements

Sometime ago, Vujacic was able to visit China for other basketball reasons. There he went with co-basketball athletes such as Scottie Pippen and came together with the country’s own basketball superstar, Yao Ming, to promote the sport. He mentioned that he was there to endorse goodwill through Basketball Without Borders. His next trip to China would be on August 2009 for the sole reason of endorsing his new signature shoe from Peak shoes.

With the success of Peak shoes with NBA players, it is no question that they will begin expanding more in the world. Given some time, they can soon become one of the most popular shoe brands out there. The whole Peak brand has been manufacturing and creating shoes for different types of sport and even apparel. Let us wait for what lies in the future for these rapid growing Peak Shoes.

Peak Shoes: Brand History

Peak Shoes first began business in 1989, and it was in 1993 that the brand became registered worldwide. In 1997, this brand became the most famous in China by owning resources worth a total of RMB 19 billion. In 2000, the brand released its clothing line, making it more well-known to larger consumer base.

Then, it was in 2005 that Peak broke into the world market. All the while, it became the sponsor of various basketball teams and leagues both in China and internationally, a testament to their superior design and quality. In fact, the brand was even the official sponsor of the China space program. Truly, this brand has reached the highest peak possible— outer space.

Peak Shoes: Brand Culture

Peak Shoes is inspired by the “Higher, Faster, Stronger,” motto of the Olympics. Rising above obstacles in order to reach the mountaintop is the thrust of this brand. Teens to young adults is the target market of this brand as this age range usually pertains to the peak-years of sports professionals in their specific fields of expertise.

Thus, both design and performance are important factors that result from its brand culture in order to satisfy customers from middle-class to rich customers worldwide, and make them loyal to the brand.

It is this brand culture that lead to the brand winning numerous marks of distinction such as the China Top-brand Product Award and the China Well-known Trademark Award. Most recently, the brand won the 2008 Chinese Sports Brand of the Year Award, beating other famous brands like Lining.

As seen through its brand history and culture, the local and international future indeed looks really good for Peak Shoes.

Chinese Sports Brand Breaks into the World Market

Peak Shoes has recently signed a contract with FIBA (Federal International Basketball Association), making them the official sponsor of the group’s Asia branch. They are competing with similar brands such as Tsingtao and Lining in trying to get a lion’s share of the international sports market.

This Chinese company is the first to produce large-sized shoes, making it more attractive to basketball groups whose players wear shoes of this size. This is why Peak was also chosen as the partner of the WNBA (Women’s National Basketball Association) in America.

2005 signaled the brand’s breakthrough to the European market, when they first sponsored the All Star Games of the FIBA Basketball European League. They have been the league’s sponsor ever since. Xu Zhihua, the brand’s manager, is confident that Peak will continue becoming more popular and will earn the trust and loyalty of customers around the world.

He is confident that he will succeed amidst the fierce competition. Not only do they have to contend against popular Chinese brands, but they are also up against the already established brands including Puma and Nike. On the other hand, it also means more high quality footwear for shoe lovers like you and me as shoe brands will do their best to reel in more customers.

Only time will tell if this brand will be able to sustain its hype, but Peak Shoes teaming up with FIBA will be a huge help in forwarding its cause.

Here are the designs of the new line of Chinese basketball shoes called Peak Shoes. NBA stars such as Jason Kidd, Jason Battier and a number of others are wearing these shoes. Peak Shoes are the new shoes for the new generation of basketball players.

Chinese Peak shoes have been wooing NBA stars to endorse their basketball shoes and the latest recruit was Houston Rockets guard Ron Artest. Ron Artest is one of the strongest players in the professional basketball league when it comes to defense. In fact, he was named 2004 Defensive Player of the Year. Although he has been in Ron Artest fight recently, he is still one of the most sought-after guards for the Rockets.

Last March 2009, Ron Artest officially endorsed Peak Shoes to be his basketball shoes for all of his basketball matches for the Houston Rockets. The makers of Peak Shoes Fujian Co. designed a personalized signature basketball shoes for Ron Artest. He is the third to have a Peak shoes named after him following Jason Kidd and Shane Battier.

Ron Artest Peak Shoes come in colors: red and black. The colors coordinate well with the colors of the Houston Rockets jersey. Ron Artest have been spotted wearing the Peak Shoes in his latest NBA games.

As Peak Shoes and Ron Artest aim to dominate the US market by recruiting more NBA players to endorse and wear Peak Shoes, the company is slowly putting Nike, Adidas and Reebok into marketing rampage this year.