Peak Shoes: Brand History
Peak Shoes first began business in 1989, and it was in 1993 that the brand became registered worldwide. In 1997, this brand became the most famous in China by owning resources worth a total of RMB 19 billion. In 2000, the brand released its clothing line, making it more well-known to larger consumer base.
Then, it was in 2005 that Peak broke into the world market. All the while, it became the sponsor of various basketball teams and leagues both in China and internationally, a testament to their superior design and quality. In fact, the brand was even the official sponsor of the China space program. Truly, this brand has reached the highest peak possible— outer space.
Peak Shoes: Brand Culture
Peak Shoes is inspired by the “Higher, Faster, Stronger,” motto of the Olympics. Rising above obstacles in order to reach the mountaintop is the thrust of this brand. Teens to young adults is the target market of this brand as this age range usually pertains to the peak-years of sports professionals in their specific fields of expertise.
Thus, both design and performance are important factors that result from its brand culture in order to satisfy customers from middle-class to rich customers worldwide, and make them loyal to the brand.
It is this brand culture that lead to the brand winning numerous marks of distinction such as the China Top-brand Product Award and the China Well-known Trademark Award. Most recently, the brand won the 2008 Chinese Sports Brand of the Year Award, beating other famous brands like Lining.
As seen through its brand history and culture, the local and international future indeed looks really good for Peak Shoes.
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